Over the years I’ve had talks with many marketing coaches, publishers, and record labels on every step of the ladder. I have spent countless hours taking part in seminars and workshops in order to gain insight on how to achieve my desired awareness, only to hear the same thing over and over again. They were all filled with broad statements which give very little insight into how to make those statements happen.

One day the light came on. I said to my self, “Maybe you’re asking the wrong questions.” The more I thought about that the more I realized I was right. I have been asking the wrong questions. After all the number one question for many Independent Artist is how do I bring awareness to my product? My mother used to tell me, “Stupid questions get stupid answers.” Same thing applies here. Broad questions get broad answers.

With this new discovery I began my quest for notoriety with a brand new zeal. By revisiting the very same broad solutions and taking a closer look at the building blocks of each solution, I was able to turn things around. If you truly want sizeable results in your quest of marketing your product, it’s your turn to do the same.

Begin by answering these very sobering questions.

Why do I want my product to be number one or reach global popularity?
You know you want to be the best, but do you want to be the best? Keeping your motivation before you will help you determined how much time and resources to invest in your vision. This is so because having a top rated product is not the end, but rather a spring board or a platform to something new or bigger. Start thinking about what new opportunities this accomplishment will bring you and what you are willing to do with these opportunities. By thinking like this you will come up with solid ideas to make this come about.

Am I willing to hear the word no?
Let’s face it-not everyone is going to instantly fall in love with your product. You will have to swoon some of your audience, potential partners and so on, and others will never see the light. Are you willing to stand on a mountain of no’s just to get one yes? Every great inventor had to deal with undesired results before they did it right. Toughen your skin my friend. If you don’t believe you have something of value to offer the world even when the city thinks you don’t, who else will?

Am I willing to establish credibility?
No matter what level of fame you attain, it is all based on trust. Your audience must be able to trust you. Being a writer or performer is no different than the trust you build with your employer. If your employer can’t trust to come to work on a consistent basis and perform your duties well, they fire you. Your audience is your employer. You live off of their dollars, and if they can’t trust you, they stoop giving them. Now this credibility is established both practically as well as morally. Know that just because you are an Independent Artist, you do not have divulge everything about your life in order to gain credibility, but you must be honest and true to what you do share. The same holds true for the practical side of credibility. You must be willing to prove that you are the real thing. Have the business side of your product in tact. Making sure everything is in place now will save you a world of regret later.

What is my plan?
Here’s another cliché for you. “When you fail to plan, you plan to fail.” Take time now to develop a plan. Micro-manage your plan and leave nothing to chance while at the same time stay flexible to change. How do you do that? Well I have found that’s really a gut call. However, if you logically weight out the pros and cons of this change as to how it will effect you and your goal, you will make a sound decision. As an Independent Artist, especially when you are first starting out, you are everything. You are your own A&R Dept., your own marketing Dept., your own publicist, support team and more. So it is your responsibility to learn as much as possible about each area. You must also know when to let go and let the experts do their job. Just because you are the head of every department, that doesn’t mean you have to perform all the duties as well.

Am I willing to delay gratification?
Don’t be apart of the “Internet Gold Rush.” Incase you haven’t noticed, the California Gold Rush Syndrome is repeating itself with internet marketing. Daily thousands of people are flocking to their computer screens searching for that gold mine in the caverns of the internet, hoping that this will be the day of overnight success. Reality Check: OVERNIGHT SUCCESS STORIES DON’T EXIST! Even the artists or authors who appear to be “overnight success stories,” have spent years of dedication on their craft. The mountain of their success is built on all the rocks of implementing on a daily basis the things you have just read about when no one knew who they were. Your true so called overnight success stories are those whom we fondly refer to as the one hit wonders. Is that the alumni you’re trying to join? I didn’t think so. Be patient and diligent to what is before you today and tomorrow will take care of itself. If you have your why’s how’s, and when’s in order, the rest of your puzzle is easily put together.

Take some time to answer these questions. Once you have this foundation, if you’re ready for the small bricks that lead to the broad statements, join me May 5, 2009 for a series of Stardom Bound Workshops with real applicable answers. You can join by sucribing to this blog or emailing me at sbworks@mymelodiesnowmg.com and place SB WORKSHOP in all caps just like this. Tell me you want to be apart of this sharing of information, and I will send you confirmation information for this life changing event. Now as for the cost..... all I ask for is your time. yes that's right your precious time is cost of this workshop. I look forward to meeting you in class!

Be Blessed!

RonSher
www.MyMelodiesNowMg.com
www.tinyurl.com/5minutes2showtime

For a complete e-guide on how to effectively to promote you visit: www.MyMelodiesNowMg.com/ebook.htm